About
Hi, I’m Krishnapriya, and I am a post-graduate in Computer Science. I previously worked in a corporate job, but I always felt like I wasn’t doing something that truly made me happy. I wasn’t using all my skills and potential, and I longed to pursue my passions. My dream has always been to create my own world—an empire where I control my time, work, and freedom. A place where I can truly be myself and face new challenges every day.
Growing up, my mother was a tailor. She stitched most of my and my sister’s clothes when we were young. She had always dreamed of starting her own small tailoring business, and she did. However, when I got my job in IT, she moved with me to Kochi, and she had to put her dream on hold.
I’ve always had a passion for designing, though I didn’t have much experience with tailoring. I knew the basics and would often sketch designs for women’s clothing. I finally decided to start my own clothing brand and build my own empire.
After conducting extensive research, I realized that a business needs to have something special to stand out from its competitors. A business is successful when it solves a problem for its customers.
From my teenage years, one thing I always hated was wearing a bra. While it is a necessity for women, I found it uncomfortable. This led me to think: How could I overcome this challenge? After some research, I discovered the answer—built-in bra dresses. I explored this niche and found there were no businesses focusing specifically on this concept in India.I realized that built-in bra dresses could be a game-changer for women of all walks of life—whether you’re a new mom, looking for comfortable maternity wear, or just seeking a hassle-free, stylish option for everyday wear.
Thus, I started my own business focused on Built-in Bra Dresses for Women, offering a range of ethnic, western, maternity, and home wear styles.
I built my website utilizing my background in IT. To improve my marketing skills, I enrolled in a course through the Entri app, which helped me build and design my website. I poured my passion for designing into creating stylish yet comfortable dresses. With the help of my mother, we turned these designs into beautiful, wearable clothing.
I’m excited to be building something bigger than myself—a brand that empowers women to feel comfortable and confident every day, and I invite you to explore our collection of beautiful, comfortable, and affordable dresses.
Thank you, Happy Shopping!